ThESE are the photos of the campaign inside the Underground Stations
The Pack - London Launch
This is a product launch of a new cycle class. The advertise campaign took over the Underground stations of: Marble Arch, Paddington, Old Street and St. Paul's. The campaign was also in the stations of Bank, High Street Kensington and Liverpool street. Concept of the product and campaign was developed by an external agency. The out-of-home advertised was designed in-house together with the Art Director.